To celebrate the Year of the Tiger, Empire State Building will shine red for its 22nd consecutive year

The Empire State Building (ESB) announced a Lunar New Year celebration on Jan. 30 with a virtual lighting ceremony and reveal of a new, festive Fifth Avenue Lobby window installation to celebrate the Year of the Tiger.

At 4:45 p.m. EST, the Empire State Building's world-famous tower lights will be lit red in a virtual lighting ceremony to coincide with the New York City sunset. The ceremony will be available for playback on YouTube, Facebook, Weibo, and WeChat.

The building's iconic Fifth Avenue Lobby windows this year feature a festive installation with artistic imagery and representations of this year's animal – the tiger. Revered as heroic characters, tigers symbolize great strength amid adversity. The animal is depicted in an array of colors and art styles among diverse landscapes in a series of three scenes. The windows celebrate Chinese culture and history with images in florals, white, and gold. The festive display will remain in the lobby until Feb. 24.