Pier59 Studios Debuts Virtual Production LED MegaWall At NYFW Opening

Pier59 Studios has constructed the world’s largest and most advanced Virtual Production stage for fashion and advertising.

The platform enables creatives to see the final visual effects as they are filming, allowing for greater control and flexibility in the filmmaking process while substantially reducing budgets.

The LED Volume consists of a main 65’ curved LED screen and 40’ articulating ceiling, housing more than 25 million pixels capable of generating over 25 billion colors.
 
The interactive, image-based lighting is delivered at 1500 nits (over 5,000 lumens) producing photo-realistic lighting, shadows and reflections.

With virtual production techniques, producers, directors, and creatives of all types can easily control the time of day, the season, the weather and the location (either real or imagined).