Media247 Brings Vibrant Digital Display “The Palace” to Dubai

Daktronics and Media247, a OOH company in Dubai, have partnered to deliver a new, elegant digital display to Sheikh Zayed Road in Dubai, the main artery through the city with thousands of people passing the location on an hourly basis. Advertising and other special messaging are now delivered to residents and visitors with the display being completed early in 2024.

The display features 10-millimeter pixel spacing to deliver crisp, vibrant imagery to passersby along the heavily traveled Sheikh Zayed Road. It measures 18.24 meters high by 23.04 meters wide and features high-contrast louvers to ensure it makes a large impression on all viewers.

Each end of the display features a 1.92-meter area that curves backward from the face of the display. This curve adds intrigue to the display while assisting with viewing as traffic moves past in both directions. It is surrounded by a marble finish for added elegance to the overall appearance.

Daktronics provides digital technology solutions that offer flexible scheduling for multiple advertisers as well as quick and easy changes in content. Additional services provided to the OOH industry add value and generate revenue for customers.