Genesee Brewery Celebrates 10th Anniversary of Iconic Keg Tree Lighting

Genesee Brewery's Iconic Keg Tree will celebrate its 10th anniversary with a tree lighting party at the Genesee Brew House, 25 Cataract St., Rochester, NY 14605 on Friday, December 6 from 5 p.m. – 9 p.m. Thousands of spectators and Genesee enthusiasts are expected to join in festivities that will include the lighting of a three-story tree, constructed from 650 empty beer kegs wrapped in 25,000 twinkling lights. Holiday music, food trucks and plenty of ice-cold Genesee beer is available throughout the event. Admission is free, and everyone is welcome to attend. No pets allowed.

Genesee Brewery’s Keg Tree Lighting is one of Rochester’s most beloved holiday traditions, drawing thousands of attendees each year. This year's tree will feature 650 empty beer kegs stacked to impressive heights and wrapped in 25,000 twinkling lights. Mark your calendars for Friday, December 6, 2024, as this year's celebration promises to be bigger and brighter than ever.

Keg Tree Lighting: The countdown begins at 6:30 p.m. and the epic Keg Tree Lighting follows, which includes the lights twinkling to popular holiday favorites, animated on a lighted board.

Music, Food and Entertainment: The event features eight food trucks, four beer trucks and the event's signature Keg Tree Ale, a cinnamon version of the iconic Genesee Cream Ale, as well as a classic, fan-favorite Genesee 12-Horse Ale, which is back in cans due to popular demand. Holiday music will play throughout the night.