Samsung Display Collaborates with Qualcomm Technologies, Inc. to Expand Automotive OLED Market

Samsung Display announced the signing of a Memorandum of Understanding (MoU) with Qualcomm Technologies, Inc. with the goal of strengthening its position in the automotive OLED market.

The collaboration includes the potential supply of OLED displays for Qualcomm Technologies’ Snapdragon Cockpit Experience Development Platform (CEDP) to provide next generation in-cabin experiences.

Based on the next generation Snapdragon Cockpit Platform, a key component of Snapdragon® Digital Chassis™ Solution, the Snapdragon CEDP is designed to deliver advanced functionality to help automakers highly immersive, intuitive and sophisticated in-vehicle experiences. Samsung Display is providing a 34-inch 6K (6,008 x 934) wide OLED display for the CEDP demo kit, enabling the visual integration of advanced automotive software, including personalized artificial intelligence (AI) graphics, customized infotainment and autonomous driving information.

Through this collaboration, Samsung Display aims to actively promote the benefits of its OLED technology — such as high resolution, high brightness and low power consumption — tailored for automotive applications. In cooperation with Qualcomm Technologies, the company plans to showcase these advantages to global automakers, manufacturers and supplies.

At CES 2025, Samsung Display and Qualcomm Technologies showcased a Snapdragon CEDP demonstration kit featuring Samsung’s OLED displays, which captured the attention of attendees.