LIFX adds a more affordable white bulb to its smart lighting lineup

The battle for control of the emerging smart lighting market is heating up, with new products coming in thick and fast from companies big and small. Recently Dutch lighting behemoth Philips announced the Hue Go—a portable version of its now iconic Hue connected LED bulb—and Aussie smart-lighting startup LIFX Labs follows suit with a new product of its own. The company, which pioneered Wi-Fi-enabled color-changing LED bulbs in 2012, has finally gotten around to adding a white-light-only bulb to its portfolio. It’s called the LIFX White 800 and is the company’s cheapest offering yet at $40 each. Being Wi-Fi-enabled, like its color-changing predecessors, means it requires no hub.