Why did Xiaomi make this lamp smart?

The Mi lamp consists of two rods that intersect each other and create an obtuse angle. How minimal. How lamp. It's all white except for a cord that's sunburnt orange. Mi lamp has four light settings — focus mode, read mode, child mode, and computer mode. These are controlled through Xiaomi's home app for iOS or Android. Cool, so that's the lamp. It has no other connected features. I hope you love toggling through lighting settings. The lamp will sell for 169 Yuan, or $26. I don't know why it's connected. Do you?