BMW considers smart lighting for showrooms

Carmaker BMW is kicking the tires on a smart lighting system for showrooms that would dynamically change settings to draw attention to different models and features. The Internet of Things (IoT) scheme, if deployed, might also help deliver information to smartphones as customers peruse the floor. BMW is sampling the technology in a Munich test center, working with UK lighting vendor Aurora Group. Gary Bennett, managing director of Aurora's Aurora Projects division, described the setting as a “showroom environment.”