Thinfilm-powered NFC marketing campaign has positive impact for Kilchoman

Kilchoman Distillery has reported a 6.5 percent engagement rate among consumers from its recent Thinfilm-powered NFC mobile marketing campaign, leading it to more deeply integrate the technology into its packaging. Kilchoman, an award-winning producer of single-malt Scotch whisky, was revealed as a Thinfilm customer in November 2017 and deployed its NFC mobile marketing technology soon thereafter. For the initial campaign, Kilchoman replaced conventional neck-tag booklets with Thinfilm’s NFC-powered interactive neck-tags on bottles of its Machir Bay and Sanaig whiskies. The tags, each of which contained a uniquely identifiable NFC chip and fully integrated with Thinfilm's CNECT cloud platform, created a digital touchpoint that transformed each bottle into an individual marketing channel.