Stellantis Group chooses Sony Crystal LED technology for its iconic space

Stellantis, a major player in the automotive industry with 14 car brands, wanted to replace the ageing installation in its iconic Parisian "Dome" room, dedicated to its Design Europe workshops, internal presentations by brand managers and media events.

The Stellantis group has chosen a Sony ​Crystal LED BH-series display to refresh this iconic room. The new premium video wall, a high-performance screen 16 metres long and 3 metres high, replaces a video projection solution that had been in place for 10 years. It now represents the new standard in visual quality.

Used for presentations by the CEOs of the Group's various brands as well as for vehicle launches, the 'Dome' had to reflect the excellence of the automotive group. The aim was to replace an ageing video projection solution with an ultra-high-performance device capable of accurately reproducing the tiniest details of the models on display - colours, textures, finishes - while creating an immediate 'wow' effect. ​

It was an ambitious installation, subject to major technical constraints - notably high ambient light levels, the need for impeccable colourimetry, and the need for absolute reliability to create a spectacular visual experience.

After a public invitation to tender and a comparison between three suppliers, Sony came out on top with its Crystal LED BH15D technology, designed for very demanding environments. The high level of brightness (1,700 cd/m²) of the BH15D Crystal LED screen ensures perfect visibility, even in an environment bathed in natural light such as that of the Dome. Its anti-reflective coating eliminates any visual distraction, while enhancing the depth of blacks and the immersive effect.

For Stellantis, colour accuracy was essential to respect the visual identity of the car brands presented. Thanks to its X1™ for Crystal LED picture processor and its 22-bit Super Bit Mapping technology, the BH series offers ultra-faithful rendering, guaranteeing accurate presentation of finishes, body colours and textures.

The exceptional size of the screen also enables teams to project full-size 3D representations of the vehicles, comparing different models, configurations or finishes, to enhance the immersive experience of the presentations.