Govee and Texas A&M Athletics Announce Official Smart Lighting Partnership

 

Govee announced a new partnership with Texas A&M Athletics, becoming the Official Smart Lighting Partner of Texas A&M Athletics. The deal was brokered by Aggie Sports Enterprises, the exclusive multimedia rights holder for Texas A&M Athletics powered by Playfly Sports, the sports industry's leading revenue maximization company. Through the "Light Up Aggieland" campaign, Govee will bring the energy, traditions and pride of the 12th Man beyond Kyle Field and into the homes of The 12th Man, offering Aggie fans new ways to celebrate every game, every season and every moment that brings the community together through personalized smart lighting experiences.

As the No. 1 brand for household permanent outdoor lights in the U.S., Govee will also sponsor the 4th Quarter LED light show at Kyle Field, joining Texas A&M Athletics in bringing this signature game-day tradition to life for the 12th Man. Fans can look forward to the light show's debut on September 5, when the Aggies open the 2026 season at home against the Missouri State Bears. More moments will unfold throughout the "Light Up Aggieland" campaign, with Govee and Texas A&M Athletics bringing additional experiences and surprises to the Aggie community.

During the campaign period, customers will receive 10% off when purchasing two eligible Govee products, making it easier to create a more connected and personalized lighting experience across multiple spaces in the home.